Marketing, branding, and advertising are important tools that enable business to function. This issue explores the use and abuse issues of these tools from various perspectives.
Readers comment on the relationship of power grids to the economy, best business ethics blogs, and dealing with tough economic times.
In an age of technology, does physical proximity still matter in business? For some things, probably not. Reverse auctions have made strong inroads into the business purchase of commodities such as paper. General Electric, for example, buys such commodities, not through a relationship with a preferred provider, but through the supplier offering the lowest price …
Daryl Travis, CEO of Brandtrust, has learned that a business’ success rarely depends on advertising.
Dear A.I.G., I Quit
The Wall Street Journal, March 25, 2009
Authorities Charge Madoff Accountant With Fraud
USA TODAY, March 19, 2009
Lying on Your Résumé: Career Consequences?
Monster.com March 25, 2009
Kenman Wong talks about the difference between niceness and passive permissiveness.