Issue 65 « ethix

Issue 65

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From the Editor

From the Editor – Issue 65

Marketing, branding, and advertising are important tools that enable business to function. This issue explores the use and abuse issues of these tools from various perspectives.

Letters

Dear Ethix – Issue 65

Readers comment on the relationship of power grids to the economy, best business ethics blogs, and dealing with tough economic times.

Technology Watch

TechWatch: Twitter and Telecommuting

In an age of technology, does physical proximity still matter in business? For some things, probably not. Reverse auctions have More»

Conversation

Daryl Travis: Creating and Managing a Brand

Daryl Travis, CEO of Brandtrust, has learned that a business’ success rarely depends on advertising.

NewsNotables

NewsNotables – Issue 65

Dear A.I.G., I Quit
The Wall Street Journal, March 25, 2009
Authorities Charge Madoff Accountant With Fraud
USA TODAY, March 19, 2009
Lying on Your Résumé: Career Consequences?
Monster.com March 25, 2009