From the Editor – Issue 65
Marketing, branding, and advertising are important tools that enable business to function. This issue explores the use and abuse issues of these tools from various perspectives.
Issue 65
Dear Ethix – Issue 65
Readers comment on the relationship of power grids to the economy, best business ethics blogs, and dealing with tough economic times.
TechWatch: Twitter and Telecommuting
In an age of technology, does physical proximity still matter in business? For some things, probably not. Reverse auctions have made strong inroads into the business purchase of commodities such as paper. General Electric, for example, buys such commodities, not through a relationship with a preferred provider, but through the supplier offering the lowest price …
Daryl Travis: Creating and Managing a Brand
Daryl Travis, CEO of Brandtrust, has learned that a business’ success rarely depends on advertising.
NewsNotables – Issue 65
Dear A.I.G., I Quit
The Wall Street Journal, March 25, 2009
Authorities Charge Madoff Accountant With Fraud
USA TODAY, March 19, 2009
Lying on Your Résumé: Career Consequences?
Monster.com March 25, 2009
Essay: Are Social Media Tools the Key to a Job Search?
David Mashburn addresses the new tools for networking — using social medias can be a useful tool in extending your exposure to a broader network., but is it wise to rely on them exclusively for landing that new job?
InReview – Issue 65
The Whole Truth
by David Baldacci
Consumed: How Markets Corrupt Children,
Infantilize Adults, and Swallow Citizens Whole
by Benjamin Barber
Can You Be "Too Nice"?
Kenman Wong talks about the difference between niceness and passive permissiveness.