Issue 52

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From the Editor – Issue 52

Al Erisman details the topics in the current issue.

Dear Ethix – Issue 52

Letters commenting on technology in medicine, the need for more than technology in therapy, and accolades for the work done in the Central Africa Republic.

TechWatch: Business in 2032

“What will technology look like in the next 25 years? What impact will choices in the use of technology have on the leaders of industry in 2032? How will it reshape the leaders in any particular segment of business? And how will it change the segments of business?”

Steven S. Reinemund: Leadership for a 21st-Century Multinational Corporation

Steven Reinemund talks about the role of social responsibility, technology, and the global marketplace at PepsiCo.

NewsNotables – Issue 52

Hacker’s Infections Slither Onto Web Sites
San Jose Mercury News, February 5, 2007
Hyundai Chairman Is Found Guilty
The Wall Street Journal, February 5, 2007
The Hard Rain That’s Falling on Capitalism
Everybody’s Business, January 28, 2007

Essay: Positive Ethics

David Mashburn addresses why it is good to have a positive ethic.

Best Practices: Winning Negotiations

Jack vanHartesvelt discusses negotiating in business, strategies for being reasonable and fair so that both sides are winners.

InReview – Issue 52

Doing Right: How Corporate America Can Balance Ethics and Profit in a Changing Economy
by Louis DeThomasis and Neal St. Anthony
Leaving Microsoft to Change the World: An Entrepreneur’s Odyssey to Educate the World’s Children by John Wood
Making Globalization Work
by Joseph Stiglitz

Protecting Your Brand

What should your company do when another company takes your slogan or title?