Issue 4

Benchmark Ethics: Aligning Character, Rules, and Corporate Mission

By David W. Gill Many of our contemporaries think that ethics is only about rules, especially ones telling us what not to do. The pejorative terms “legalistic” and “moralistic” capture the worst of this impression. What good are rules? Their main virtues are clarity and specificity. An ethics statement might be precise: “Do not refer …

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InReview – Issue 4

Built to Last: Successful Habits of Visionary Companies
By James C. Collins and Jerry I. Porras
The Technological Society
by Jacques Ellul
Unleashing the Killer App: Digital Strategies for Market Dominance
by Larry Downes and Chunka Mui