Dear Ethix – Issue 45

Tailored Internet Pricing

It’s blasphemous to think that a personal profile can dictate a higher payment for a product for me compared to my neighbor. It is essential that there are limitations placed on companies for this, as it is a discriminatory method. Companies are picking and choosing people to pay more or less for the products they buy, based on previous buying habits. Limitations are necessary to keep the future in line on this issue, in order to provide fairness for each customer.

Trent Gillaspie
Troy, N.Y.

If we look at the Internet and e-sellers as simply an extension of our predefined notions of “brick-and-mortar” stores, then we need to hold them to the same standards. In the normal business sense, there is no difference in price for a product between one individual and another. Therefore, the same should hold true for the Internet. If that means that government needs to regulate such things, then so be it. If my friend and I walk into Best Buy, we should both be able to buy the same TV for the same ticket price. If we both log on to, the same should hold true.

Perry Krug
Troy, N.Y.

Liked Reno, Broetje

I read and enjoy each issue of Ethix and the most recent one is tremendous. Not only were Janet Reno’s words encouraging but Cheryl Broetje’s story was outstanding — I want to send it to every business person I know.

Keep up the good work.

Steve Wilkins
Bellevue, Wash.

Lew Platt

I had the good fortune of being Lew Platt’s ATO fraternity brother at Cornell University from 1958 thru 1961 when Lew demonstrated his decency, integrity, dignity, and honesty. While I would like to think that his ATO and Cornell experience had some influence on his policies and leadership during his HP career, I suspect that most of the credit is due to his upbringing before then. The U.S. business community needs more executives like Lew.

Emil T. Cipolla
Poughkeepsie, N.Y.

Empowerment in the Workplace

I have been working on the development of a new pedagogical framework for management in an organization or company. The goal was to move from the traditional power structures based upon outside command, control, and steering in the hands of controlling persons, to the implementation of a system for inside control and personal steering. The overall mission was to establish the values for such a move, which include mutual trust and individual freedom based on the ideas of personal responsibility (freedom) for oneself and the others and personal independence (trust).

I need help to distribute and pass on the message, since I believe my message can be regarded as a new paradigm for a new reality in the workplace throughout the world.

Rune Kvist Olsen
Oslo, Norway

Editor’s note: In the IBTE conversation, issue 35, entitled “Creating Real Fun at Work,” Dennis Bakke laid out such principles based on his experience as the CEO of AES. This conversation is available in the archives section at