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Issue 65

May-June 2009

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From the Editor – Issue 65

Marketing, branding, and advertising are important tools that enable business to function. This issue explores the use and abuse issues of these tools from various perspectives.

Dear Ethix – Issue 65

Readers comment on the relationship of power grids to the economy, best business ethics blogs, and dealing with tough economic times.

TechWatch: Twitter and Telecommuting

In an age of technology, does physical proximity still matter in business? For some things, probably not. Reverse auctions have More»

Daryl Travis: Creating and Managing a Brand

Daryl Travis, CEO of Brandtrust, has learned that a business’ success rarely depends on advertising.

NewsNotables – Issue 65

Dear A.I.G., I Quit
The Wall Street Journal, March 25, 2009
Authorities Charge Madoff Accountant With Fraud
USA TODAY, March 19, 2009
Lying on Your Résumé: Career Consequences?
Monster.com March 25, 2009

Essay: Are Social Media Tools the Key to a Job Search?

David Mashburn addresses the new tools for networking — using social medias can be a useful tool in extending your exposure to a broader network., but is it wise to rely on them exclusively for landing that new job?

InReview – Issue 65

The Whole Truth
by David Baldacci
Consumed: How Markets Corrupt Children,
Infantilize Adults, and Swallow Citizens Whole

by Benjamin Barber

Can You Be “Too Nice”?

Kenman Wong talks about the difference between niceness and passive permissiveness.