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Issue 59

May-June 2008

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From the Editor – Issue 59

Al Erisman details the current, previous, and upcoming issues of Ethix.

Dear Ethix – Issue 59

Letters commenting on Don Soderquist from Wal-Mart and nanotechnology.

TechWatch: Clearing the Technology Fog

Misinformation in the form of strong statements about the downsides of technology or overstatements on the payoff of technology, can readily find its way into the press. How do business leaders see through this fog?

Jeff Pinneo: Piloting a Business Through Challenging Times

Jeff Pinneo sits down with Ethix to discuss the status of the airline industry.

NewsNotables – Issue 59

Eliot Spitzer
New York Times, March 29, 2008
High-Profile Trial Lawyer Agrees to Guilty Plea
New York Times, March 21, 2008
Identity Thieves Target Tax Refunds
Wall Street Journal, March 12, 2008

Essay: Working Toward Consensus on Nanotechnology

Nanotech is going to revolutionize the world. We believe that an informed public can help avoid the possible disastrous outcomes of a technology that runs rampant without proper regulation, and can ensure that nanotech is used for the greatest good for the greatest number.

Follow-up: Connecting Brains and Business

John Medina continues his brain-research work with a joint appointment between the Medical School of the University of Washington, and the Brain Center for Applied Research at Seattle Pacific University. He talks about his new book, Brain Rules.

InReview – Issue 59

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
Damage Control: Why Everything You Know About Crisis Management Is Wrong by Eric Dezenhall and John Weber
Milton Friedman: A Biography
by Lanny Ebenstein

Dealing With a Broken Promise

If a company promises you employment for a specific time period, what should you do if you are let go before the time period concludes?