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Now up: Issue 84, featuring a company in a rapidly changing industry.

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Brad Tilden: Keeping an Airline Flying

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Brad Tilden has always loved airplanes. When he had the opportunity to join Alaska Airlines, “I jumped at it ― a dream come true.” He started as director of general accounting, and became CEO and chairman last year. Safety, on-time flights, and airfares are some of the topics.

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Coming Up

Coming Up

Brad Tilden is enthusiastic about his work as CEO and chairman of Alaska Air Group. We talked about the challenge of size: smaller than the huge carriers but bigger than the new airlines in an industry that has not made money since its inception. He shared decisions about baggage fees and labor issues. Technology Watch (insight from my 100-year-old mother) is new. Roger Eigsti (News Notables) and David Gill (Ethics at Work) have contributed new articles. Two new book reviews have also been added.

Next issue we talk with Cheryl Broetje (co-owner) and Roger Bairstow (executive) at Broetje Orchards about the challenging agriculture industry and related immigration issues.

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